Amex points can be used to purchase small everyday items, such as a coffee or a takeaway. This digital campaign showed how young people would use their points, using an eye-catching light trace effect. Agency: Digitas
Amex points can be used to purchase small everyday items, such as a coffee or a takeaway. This digital campaign showed how young people would use their points, using an eye-catching light trace effect. Agency: Digitas
Amex points can be used to purchase small everyday items, such as a coffee or a takeaway. This digital campaign showed how young people would use their points, using an eye-catching light trace effect. Agency: Digitas
Amex points can be used to purchase small everyday items, such as a coffee or a takeaway. This digital campaign showed how young people would use their points, using an eye-catching light trace effect. Agency: Digitas
Mike Victor & Graham Tindall
Freelance Senior Creative Team
BMW
BMW prides itself on technological innovation. So it sent a DM pack to prospective customers, juxtaposing new car features with human sensations. Not only was the pack successful in encouraging test drives, it won an MCCA award for photography. Agency: Euro RSCG KLP
What better way to launch of the BMW 3 Series Convertible, than with a DM pack highlighting the driver's connection to the elements? Agency: Euro RSCG KLP
For the launch of the BMW 1 Series Coupe, the public was asked 'What makes you want to get behind the wheel?'
and were encouraged to make a 10 second film, which was then used to sell the car. Agency: Euro RSCG KLP
Skyscraper banners with links to 10 second films, posted by the public
MPU banners featuring further quotes from the public
Web portal for film inspiration and posting
DM spreads