Amex points can be used to purchase small everyday items, such as a coffee or a takeaway. This digital campaign showed how young people would use their points, using an eye-catching light trace effect. Agency: Digitas
Amex points can be used to purchase small everyday items, such as a coffee or a takeaway. This digital campaign showed how young people would use their points, using an eye-catching light trace effect. Agency: Digitas
Amex points can be used to purchase small everyday items, such as a coffee or a takeaway. This digital campaign showed how young people would use their points, using an eye-catching light trace effect. Agency: Digitas
Amex points can be used to purchase small everyday items, such as a coffee or a takeaway. This digital campaign showed how young people would use their points, using an eye-catching light trace effect. Agency: Digitas
Mike Victor & Graham Tindall
Freelance Senior Creative Team
Absolut Vodka
For Absolut's latest bottle, we recommended fashion designer Pam Hogg, who is renowned for her post-punk spirit. For extra exclusivity, the bottle was only available at beatone.co.uk where it was snapped up by bar tenders and fashionistas alike. Agency: Pernod Ricard
In-bar poster
MPU banner featuring limited edition bottle in ten pin bowling alley set-up
Be at one website optimised for mobile
Launch night video, promoted on social media to drive traffic
Absolut also wanted to tap into people’s love of selfies. So, it encouraged them to upload their pics to a website where they were incorporated into a mosaic, featuring other Absolut lovers from around the world.
Website encouraging user to upload selfies
Interactive poster promoting website