Amex points can be used to purchase small everyday items, such as a coffee or a takeaway. This digital campaign showed how young people would use their points, using an eye-catching light trace effect. Agency: Digitas
Amex points can be used to purchase small everyday items, such as a coffee or a takeaway. This digital campaign showed how young people would use their points, using an eye-catching light trace effect. Agency: Digitas
Amex points can be used to purchase small everyday items, such as a coffee or a takeaway. This digital campaign showed how young people would use their points, using an eye-catching light trace effect. Agency: Digitas
Amex points can be used to purchase small everyday items, such as a coffee or a takeaway. This digital campaign showed how young people would use their points, using an eye-catching light trace effect. Agency: Digitas
Mike Victor & Graham Tindall
Freelance Senior Creative Team
Tobacco
Cigarette work for BAT, JTI and Phillip Morris, across a variety of channels



Poster campaign featuring Rothmans' new packaging and London origins. Agency: Ogilvy

Trade campaign for new Marlboro packaging, celebrating their image as an iconic work of art. Agency: Leo Burnett




International campaign for Chesterfield that encouraged customers to 'think different' by thinking Chesterfield. The work extended to consumer engagement and trade communications. Agency: Leo Burnett


Follow-up campaign, across all variants, focusing on the crown motif featured on Chesterfield's new pack. Agency: Leo Burnett




Poster and point of sale executions