Amex points can be used to purchase small everyday items, such as a coffee or a takeaway. This digital campaign showed how young people would use their points, using an eye-catching light trace effect. Agency: Digitas
Amex points can be used to purchase small everyday items, such as a coffee or a takeaway. This digital campaign showed how young people would use their points, using an eye-catching light trace effect. Agency: Digitas
Amex points can be used to purchase small everyday items, such as a coffee or a takeaway. This digital campaign showed how young people would use their points, using an eye-catching light trace effect. Agency: Digitas
Amex points can be used to purchase small everyday items, such as a coffee or a takeaway. This digital campaign showed how young people would use their points, using an eye-catching light trace effect. Agency: Digitas
Mike Victor & Graham Tindall
Freelance Senior Creative Team
XBOX
XBOX 360 needed to promote its Halo Wars game to consumers – in a way that made them feel like participants. Agency: Euro RSCG KLP
In-store poster
In-store handout with transfers, inviting consumers to position their troops on the fold-out scene and get a feel for the game
Worlds collide in this launch poster campaign for XBOX 360 Live, where gamers play each other across the globe. Agency: Euro RSCG KLP
In-store posters
For the launch of XBOX 360 Rockband, dealers were sent a roadie box, including a lanyard and incentive programme. Agency Euro RSCG KLP
Staff and consumers were engaged by this origami 'fortune teller' launch piece for XBOX 360 Fable – a medieval strategy game. Agency: Euro RSCG KLP
Using game-like characters, this Mission X maltese cross DM and poster aimed to immerse XBOX staff in the company's rewards programme. Agency: Euro RSCG KLP