Amex points can be used to purchase small everyday items, such as a coffee or a takeaway. This digital campaign showed how young people would use their points, using an eye-catching light trace effect. Agency: Digitas
Amex points can be used to purchase small everyday items, such as a coffee or a takeaway. This digital campaign showed how young people would use their points, using an eye-catching light trace effect. Agency: Digitas
Amex points can be used to purchase small everyday items, such as a coffee or a takeaway. This digital campaign showed how young people would use their points, using an eye-catching light trace effect. Agency: Digitas
Amex points can be used to purchase small everyday items, such as a coffee or a takeaway. This digital campaign showed how young people would use their points, using an eye-catching light trace effect. Agency: Digitas
Mike Victor & Graham Tindall
Freelance Senior Creative Team
McDonald's
Most fast-food chains offer burgers. But only McDonald's offers the two-tier Big Mac – so it reminded customers in an unmissable way. Agency: Leo Burnett
48 sheet poster
48 sheet poster, as seen in Piccadilly Circus
Follow-up 48 sheet poster, for McDonald's irresistible French Fries
Further 48 sheet poster, for McDonald's chicken McNuggets and tomato sauce