Amex points can be used to purchase small everyday items, such as a coffee or a takeaway. This digital campaign showed how young people would use their points, using an eye-catching light trace effect. Agency: Digitas
Amex points can be used to purchase small everyday items, such as a coffee or a takeaway. This digital campaign showed how young people would use their points, using an eye-catching light trace effect. Agency: Digitas
Amex points can be used to purchase small everyday items, such as a coffee or a takeaway. This digital campaign showed how young people would use their points, using an eye-catching light trace effect. Agency: Digitas
Amex points can be used to purchase small everyday items, such as a coffee or a takeaway. This digital campaign showed how young people would use their points, using an eye-catching light trace effect. Agency: Digitas
Mike Victor & Graham Tindall
Freelance Senior Creative Team
Panasonic
Panasonic wanted to create interest in its multi-function copiers, so we likened them to an office worker with a busy taste in clothes and decor. Agency: Interfocus


Security camera press, likening product reliability to a prison sentence

Network scanner press, contrasting the product to filing systems of old

Retina scan press, focusing on the detail captured by the product

Digital whiteboard press, contrasting the product to conventional note-taking methods